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Marketing/Advertising/Public Relations > Marketing of Financial Services
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Marketing of Financial Services (ISBN #: 9783666304) |
The Philosophy of the Marketing Concept teaches that to succeed in any business, the customer must be the centre-piece of a bank activities. The saying "The Customer is King", "The Customer is always right", "The Customer is a Dictator", "The Customer is god" are all borne out of this philosophy. |
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Price: =N= 4,500.00
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Author: Abolaji Anifowose
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Weight: 2.0kg
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