Bookshop > Marketing/Advertising/Public Relations > Marketing of Financial Services

Marketing of Financial Services (ISBN #: 9783666304) The Philosophy of the Marketing Concept teaches that to succeed in any business, the customer must be the centre-piece of a bank activities. The saying "The Customer is King", "The Customer is always right", "The Customer is a Dictator", "The Customer is god" are all borne out of this philosophy.   Price: =N= 4,500.00 Author: Abolaji Anifowose Weight: 2.0kg   You may contact or call CIBN Bookshop as follows: Plot 19, Adeola Hopewell Street, Victoria Island, Lagos Phone: 01-4617924 Telefax: 01- 4618930 NOTE: We strive to get your items to you in the best condition; but in the unlikely event that you wish to return an item, we offer a 7 day return policy from the day of delivery.